RU-KA?

RVCA. You've probably seen or heard of this omnipresent skate brand before. If you live in SoCal then trust me, you have. Pronounced "ru-ka", this brand is closely associated with the infamous skateboard and surf culture (having their own skateboard and surf teams, yeah this is an understatement) and markets itself as an original combination of art, music, fashion and a modern lifestyle. Pretty cool brand to me. Now if you're probably wondering, "hmmm... where have I seen this RVCA brand before?" then wonder no more. Breakout hip hop artist SHWAYZE is one of their top endorsers.

FRESH OFF THE OVEN

Mmmm... that's right! Its that time of the year again - to start another exciting pro basketball season! Here are some new UNIs that you'll be seeing all year round in the NBA...

THE KING MEETS WEEZY

What do you get when you cross LeBron James and Lil Wayne? Well... how about a fresh, siiick new ad campaign from Nike entitled "Chalk"? Wish it was a little longer than 15 seconds though...

BEHIND THE SCENES...

... of the photoshoot for U.L.A.M's FALL '08 LOOKBOOK! Yep, finally... our first photo shoot is in the bag. The shoot basically featured our Fall '08 line (I know its a little late but whatever) and the newly released OBAMA CHANGE tee; both will be showcased in our upcoming buyer's catalog and on the website as well.

FRESH OBAMA CHANGE TEES NOW AVAILABLE

HE IS THE ANSWER. F'sho. Check out this new shirt from U.L.A.M, now available in very limited quantity...

www.u-l-a-m.com